Raycom Sports -
Charlotte, North Carolina
From its beginning in 1979, Raycom Sports has been a leader in marketing, producing and distributing sports programming. The company has since broadened its interests to include the creation, management and distribution of special events.
Raycom Sports has earned a reputation of being one of the nation's finest independent sports producers. At its busiest, the company televised more than 500 events a year in college basketball, college football, coaches shows and preseason specials. Altogether, Raycom offers 30 years of production and distribution experience, including more than 10,000 live sporting events. The company owns production and uplink trucks in addition to extensive editing facilities.
Raycom Sports has owned the rights to Atlantic Coast Conference men's basketball games since 1981. The company produces, distributes and markets ACC games throughout the country. In 2004, Raycom acquired the ACC syndicated football rights, securing the football and basketball rights until the 2011 season.
In November 2007, Raycom Sports purchased Lincoln Financial Sports, which was formerly Jefferson-Pilot Sports. In doing so, Raycom also acquired the Southeastern Conference syndicated football and basketball rights.
Due to Raycom Sports' vast network of television station contacts, the company is often tabbed to distribute programming for outside entities. Programs distributed have included the Arizona Cardinals and Washington Redskins preseason packages, BB&T Children's Charities Classic, John Wooden Classic, CIAA Basketball, HBO's Journey of the African-American Athlete and the Citrus Bowl Parade.
Raycom Sports owns and operates sporting events throughout the country including The Meineke Car Care Bowl in Charlotte and the LPGA Longs Drugs Challenge in San Francisco.
In 2002, the inaugural Meineke Car Care Bowl was played in Charlotte, featuring ACC and Big East selections. A sellout crowd of 73,535 witnessed the game, the second-largest attendance for a first year bowl in NCAA history. The game has averaged over 62,000 fans in its first six years, with two sellouts.
Raycom also has scheduled future regular season football games, featuring East Carolina against Virginia Tech and South Carolina, to take place in Charlotte.
A joint venture with Raycom Sports and the Atlantic Coast Conference led to the creation of ACC Properties, which assists in marketing and promoting the ACC's corporate mark.
The company has also marketed made-for-television events for a variety of entities, including the Toyota Gator Bowl and the Cotton Bowl for Liberty Sports, Phoenix Communications' NBC News Satellite, Golf 2000 with Peter Jacobsen and a series of programs on the life of Elvis Presley.
Raycom Sports has also achieved a high level of success marketing title sponsorships, including the matching of Tostitos to the Fiesta Bowl, AFLAC, the Mitchell Company and Aerus Electrolux to LPGA tournaments, Continental Tire North America, Meineke Car Care Centers, Mazda, Micron Electronics, Carquest Auto Parts and Blockbuster Video to bowl games, and DIRECTV, Pepsi and Food Lion to college basketball tournaments.
Raycom Sports is headquartered in Charlotte, NC, with outer offices in Birmingham, Atlanta, Minneapolis, San Francisco and Sacramento.
A complete history of Raycom Sports is available at