Lubbock, Texas

Affiliation: NBC; DMA: 145
General Manager: Dan Jackson

KCBD NewsChannel 11 dominates its market even though Lubbock includes two separate television duopolies. Lubbock is the retail and transportation hub for 25 counties in Texas and eastern New Mexico. It is the epicenter for the South Plains billion dollar cotton-growing industry and home of Texas Tech University with over 20,000 students enrolled.