KCBD NewsChannel 11 made history once again Sunday, April 10, 2011 when it launched the first High Definition newscast on the Texas South Plains.
Over the past few months, KCBD expanded their studios and installed the latest equipment and technology, all in an effort to bring NewsChannel 11's Daybreak Today, Noon, Five, Six, and Ten O'clock newscasts in a way never before seen in Lubbock or the South Plains.
Bringing news in high definition to the Texas South Plains is not KCBD's first milestone. KCBD NewsChannel 11 was the first to produce a local newscast in color, bring the first live Doppler radar to Lubbock, broadcast the first digital signal and launch the first local TV website.
Raycom Media is proud of KCBD's newest pioneering moment and we hope you will tune in to see the same quality news programming in a brand new, high definition format.