KAIT is the only full-power commercial television station in Jonesboro and serves a wide area including all of northeastern Arkansas and areas of southeastern Missouri, a.k.a. “Region 8”. With its commitment to local coverage, the station has invested in sophisticated weather forecasting and news gathering technology resulting in KAIT being competitive with that of much larger markets. The station recently added the second ever major network affiliate to the market with the addition of NBC Region 8 which airs its own exclusive local newscast.
Jonesboro is home to over 70,000 people and is the economic hub in Northeast Arkansas. Jonesboro is also home to Arkansas State University, has the second largest rice processing facility in the world, and benefits from manufacturing facilities for Nucor-Yamato Steel, Post Cereals, and Nestle.