Lubbock, TX Affiliate: NBC DMA: 145 kcbd.com

KCBD NewsChannel 11 dominates the television market in Lubbock, Texas just as cotton dominates the crops on the South Plains. Lubbock is the retail and transportation hub for 25 counties in Texas and Eastern New Mexico and people travel many miles to enjoy the local entertainment. Lubbock is home to over 37,000 students at Texas Tech University and the best medical care on the South Plains. KCBD NewsChannel 11 is proud to call Lubbock home.