Wilmington, NC Affiliate: NBC DMA: 130 wect.com

WECT has been the Cape Fear Region’s #1-rated news leader since it signed on the television airwaves in 1954. WECT was the first on air in southeastern North Carolina and continues to lead the way in new media innovation through the decades, combining the innovative network programming of NBC with our local commitment to community and newsgathering, and with the market’s leading news and weather apps. The culture of pioneering hasn’t stopped with television, as WECT was “First in Flight” with licensed drone capabilities, Roku channel, and a live social media studio.

Viewers rely on WECT News and NBC News for the information to succeed in a fast-paced, complicated world. The station broadcasts five hours of live newscasts every weekday. WECT really is Where News Comes First.

It adds up to a high credibility, quality environment for advertisers. WECT has an unparalleled commitment to helping advertisers achieve their sales and marketing goals through the unmatched impact of television and a full-service digital product suite. WECT Commercial Production uses the latest on-line editing and graphics units to produce effective advertisements.

WECT-TV associates America’s leading network television brand with Wilmington’s leading local television brand. It is a combination that will build through the changes in tomorrow’s media world.