Jackson, MS Affiliate: NBC DMA: 95 msnewsnow.com

Mississippi is the home of world renown writers, musicians, artists and athletes. When you visit the Magnolia State, the Birthplace of America’s Music, expect great food, great music and amazing outdoor opportunities. WLBT is proud to be based in the Capital City of Jackson and is the dominant news and weather source in Mississippi. Throughout the day, viewers rely on us to deliver breaking news, severe weather alerts, and 3 On Your Side investigative reports that hold the powerful accountable and uncover wrongdoing. We deliver breaking news and weather updates 24-hours a day– wherever and whenever people want it on TV, on MSNewsNow.com and on the MS News Now mobile app. Our First Alert Weather Team is focused on keeping viewers safe when severe weather moves across the state with First Alert Action Days and instant warnings through our First Alert Weather app.

Although the station has been serving the people of Central and Southwest Mississippi for more than 60 years, signing on as Mississippi’s third broadcast television station in 1953, WLBT is also on the cutting edge of technology. We are available on Over-The-Top platforms Roku, Amazon Fire, Hulu and Google YouTube TV. WLBT also leads the way on social platforms including Facebook, Twitter and Instagram.

The station played a significant role in the Civil Rights movement, losing its license after the FCC determined the station failed to represent and serve the public interest. However, after a change in station leadership WLBT became an important voice in the communities across the region and continues to play a vital role serving the people of Mississippi. The station has been recognized for its role in the Civil Rights movement and as is now a featured location on the Mississippi Freedom Trail.