WMBF-TV is the NBC station for the Myrtle Beach-Florence television market. WMBF is an all-digital station, broadcasting on channel 32. Viewers in this area now have the added advantage of getting local news and information from an NBC station in the Pee Dee and Grand Strand.
WMBF provides extensive local news, weather, and sports coverage of the Myrtle Beach-Florence-Lumberton area. Coverage includes all eight counties of this growing television market. The eight counties include 281,550 television households, making it the 101st largest TV market in the country, according to Nielsen Media Research.
As the area’s first local NBC station, WMBF carries the full range of network programming, including The Voice, This is Us, America’s Got Talent, Sunday Night Football, the Olympics, NASCAR, Dateline, NBC Nightly News , The Today Show, and The Tonight Show with Jimmy Fallon.
The station’s local news operation produces the most local news in the market. WMBF benefits from the worldwide newsgathering resources of NBC News, and regional news content of other Raycom Media stations in the Carolinas and throughout the Southeast.
WMBF launched on-air in conjunction with the opening ceremony of the Summer Olympics on 08-08-08, as the first all-digital station in the market. WMBF continues innovate and grow across all platforms delivery Live, Local, Late Breaking news to our viewers whenever and wherever they want.